FMCG Category Sustainability Index 2025

Executive Summary

The report examines over 300,000 FMCG products to assist businesses in measuring, managing, and reducing their environmental impact. It includes quantitative sustainability data to enhance corporate reporting and inform strategic, consumer-focused decisions. The report provides a comprehensive range of data-driven insights, enabling organisations to identify key challenges, mitigate risks, and capitalise on opportunities for sustainable growth.

Report contents

  1. Introduction - reporting, compliance, risk and growth challenges
  2. Methodology - data sources, methodology development, alignment with CSRD and UNSDG
  3. How well is your category performing?  - detailed analysis and benchmarks within and to adjacent categories
  4. Who are the leading brands in your category? - quadrants looking at current and historic performance
  5. What are the risks? - from greenwashing to aligning with consumer demands
  6. Where are the opportunities? - NPD and marketing opportunities for growth

Report charts

  1. Connection between on-pack sustainability claims and sales growth
  2. UK consumer sustainability concerns
  3. Table of 68 categories and performance against environmental and social measures
  4. Impact Quadrant™ of category versus adjacent categories
  5. Impact Quadrant™ of sub-categories
  6. Number of on-pack sustainability claims by category
  7. Category chart of average number of sustainability claims per pack 2017 to 2024
  8. Category chart of sustainability performance 2023 to 2024
  9. Impact Quadrant™ of brands in category
  10. Category chart of brands showing average number of sustainability claims per pack
  11. Most/least sustainability performance improvement 2023 to 2024
  12. Benchmark all categories of sustainability claims made versus actual performance
  13. Category brand analysis of sustainability claims made versus actual performance
  14. Dual materiality assessment
  15. Marketing messaging compared to consumer demands
  16. Use of greenwashing terms
  17. 2024 analysis of new product sustainability performance
  18. 2023 to 2024 on-pack copy analysis
  19. On-pack copy alignment to sales growth opportunities
Impact Score Consumer attitudes towards sustainability report 2022 For Consumers

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Q. What categories does the index cover?

We explore 68 FMCG categories, including most of what you can find in supermarkets, and our database is packed with over 300,000 items!

Q. Who is the index aimed at?

The index is packed with useful data to help Sustainability Managers track performance, reduce risks, and offer insightful, data-driven reports for benchmarking and growth. We believe the SM takes charge of the index to assist Execs, Marketers, and NPD in making smarter decisions.

Q. What information does it contain?

We analyse over 300,000 UK FMCG products to help businesses measure, manage and reduce their impact.  The quantitative sustainability data enhances reporting and informs strategic, consumer-focused decisions, encompassing:

  • Key challenges for sustainability leaders
  • Category benchmarks
  • Leaders and laggards
  • Risks
  • Opportunities
Q. Why Impact Score and not an alternative?

Our data and insights are unparalleled. We gather information from over 30 sources and collaborate with Harper Adams University to develop a methodology that is robust, consistent, and fair.